Ep 45 – Sandro Schmid: Living The Dream!

Pascal sat down with Sandro Schmid to talk about his journey with bikes, making a living in the bike industry and creating content in, and for, Switzerland. Through his social media channels on Youtube and Instagram, his presence at events, coaching, pump track shows and media projects, Sandro is one of the more recognisable mountain …

Episode 33 – Darren Mace: Trail Tracker

We sat down with Darren Mace, host of the Trail Tracker mountain bike channel on Youtube. In his videos, Darren is exploring his favourite trails in Switzerland and elsewhere, but also reviews bikes and documents some of his pseudo-scientific experiments, much like a traditional mountain bike magazine. It was very interesting to hear Darren’s take …

Episode 26 – Chris “Flying Grizzly” Visscher

We sat down with Chris “Flying Grizzly” Visscher to talk about the GrizzlyLine in Lenzerheide, the secret to his whip and how he got to be the only bike-riding grizzly bear we know. Big events like Huckfest or Crankworx Whip-Offs have allowed him to showcase his unique style to a wider audience, but it’s his …

Episode 2 – James Drew, Part 2: Marketing, sponsorship and social media

We sat down again with James Drew for Part 2 of our conversation series to talk about marketing, sponsorship and social media. James runs Bike The World, a distribution company here in Switzerland that represents mountain bike brands such as Chromag, Industry Nine, and, more recently, Title. He supports a wide array of riders here …