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We sat down with Chris Evers, one of the brand managers working for the Swiss bike brand BIXS. It turns out that amongst many other things that have to get done in that role, a brand manager is also involved in deciding who to sponsor and which race team to support, and it was interesting to get a deep dive into Chris’ process, to hear what he is looking for in a rider and which metrics he is considering along the way. Of course we also chat about how Chris fell in love with the sport and what inspires and drives him to push on, the importance of a bike ride to clear your mind and our views on what young riders can do to find their own path to success and, potentially, even a sponsorship!
Yeah! Have been waiting for this for a while. 🙂