We sat back down with James Drew to talk about the state of the bike industry as we enter 2022 and to catch-up on some of the themes and trends we discussed when we first sat down for Episode 1 almost exactly a year ago. Some of the challenges from last year, like delivery times or parts availability, have unfortunately not subsided and will most likely stay with us for another year. However, 2021 has also been an exciting year for some of the smaller and independent brands that James works with and most of them will look to carry that momentum into 2022. As always, it was interesting to get James’ perspective on some of the current trends and developments in the industry. From direct to consumer brands, to sustainability and transparency, setting up your bike business for the future, sales models, to the fun of bikes once they become your job.
Music credit: “B-Roll” Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License