Episode 3 – James Drew, Part 3: For the love of bikes

We sat down again with James Drew for the final part of our conversation series to talk about his own love for bikes that eventually led to him pursuing a career in the industry as well. After a few stints with other brands, James hit out on his own with Bike The World, a distribution …

Episode 2 – James Drew, Part 2: Marketing, sponsorship and social media

We sat down again with James Drew for Part 2 of our conversation series to talk about marketing, sponsorship and social media. James runs Bike The World, a distribution company here in Switzerland that represents mountain bike brands such as Chromag, Industry Nine, and, more recently, Title. He supports a wide array of riders here …

Episode 1 – James Drew, Part 1: Running a business in the bike industry in 2021

We sat down with James Drew to talk about what it means to run a business in the bike industry in 2021. James runs Bike the World, a distribution company here in Switzerland that represents some of the most illustrious brands in mountain biking today. James has been involved in the bike business for the …