We sat down with Robin Schaub, Design Engineer at Onza Tires, to talk about why we still get flats, the challenges of a smaller brand in the bike industry today and why Onza will not bring back bar ends any time soon. Robin is also very active in the local trail building community and can …
Continue reading “Episode 6 – Robin Schaub: Getting a grip on manufacturing”
We sat down with Lucy Jager to talk about the work that she does with the Schtifti Foundation and Gorilla as well as her bachelor thesis about how to motivate kids to get on pump tracks and how that eventually brought her where she is today. We dive deep into the psyche of overcoming challenges, …
Continue reading “Episode 5 – Lucy Jager: Pump tracks, kids and haribos”
We sat down with our good friend and riding buddy Esteban “Yeti” Zimmermann to talk about his time getting into mountain biking on the shores of the pacific ocean in Peru, his riding in Switzerland and his take on the local scene here in Zurich. On top of his day job as an engineer, Yeti …
Continue reading “Episode 4 – Esteban “Yeti” Zimmermann: From the Andes to the Albis”
We sat down again with James Drew for the final part of our conversation series to talk about his own love for bikes that eventually led to him pursuing a career in the industry as well. After a few stints with other brands, James hit out on his own with Bike The World, a distribution …
Continue reading “Episode 3 – James Drew, Part 3: For the love of bikes”
We sat down again with James Drew for Part 2 of our conversation series to talk about marketing, sponsorship and social media. James runs Bike The World, a distribution company here in Switzerland that represents mountain bike brands such as Chromag, Industry Nine, and, more recently, Title. He supports a wide array of riders here …
Continue reading “Episode 2 – James Drew, Part 2: Marketing, sponsorship and social media”
We sat down with James Drew to talk about what it means to run a business in the bike industry in 2021. James runs Bike the World, a distribution company here in Switzerland that represents some of the most illustrious brands in mountain biking today. James has been involved in the bike business for the …
Continue reading “Episode 1 – James Drew, Part 1: Running a business in the bike industry in 2021”
