Wet sat down with Jarno Hoogland to talk about the Trail Taxi, his work for the IMB, and, of course, his life in Swissneyland. Jarno recently launched the Trail Taxi as a non-guided uplift service for the lower Valais, a region that offers some of the best mountain bike riding in the country. It was great to also hear his thoughts on the sustainability of the company and on how he is giving back to the planet as well as the region he now calls home. Through his day job as the editor of the International Mountainbike Magazine, Jarno has a great perspective on the changing media landscape and he shares quite a bit: from press camps and content formats, to new bikes, parts and robustness, all the way to the fun parts of the job. Finally, we get to listen in on the journey that brought Jarno to single trail paradise, or Swissneyland in his own words, and what his riding looks like when he is not just racing Trans Madeira!